Maude designs knitwear that will make you cry, it's so beautiful. Knitwear is a unique type of clothing to wear: it can be as loose as an infinity scarf that gives you multiple layers in winter, or it can hug the body and remain breathable in summer - a relentlessly comfortable second skin. There is so much to be done with knitwear, and Maude's work shows that.
Fact: staying cool starts with what you wear underneath. I know this to be true: my partner and I moved to Brooklyn in June - and we didn't have air conditioning until last week.
I love these knickers and I am thinking of buying another one because it’s also such a cute pair to just lounge around in the garden on hot summer days. And because there’s maybe nothing better than being able to say “I’ve got a rainbow on my butt, wanna see?”
The lingerie industry still has a long way to go - but these wins encourage me. And I hope they encourage you.